business identity

You can have a bit of an identity crisis when you try to juggle more than one job. I am a copywriter and marketing consultant by trade. But I am also a freelance magazine writer and potential book author. (I am also a wife and mother but no one pays me for that.)

When it came time to design my marketing materials, I was looking at double the inventory and cost because of my dual duties. Here was my solution:

I love the concept because it’s fun and quirky, but still professional. The business card actually flips over and has a hole punched out. In fact, I carry them on a snap ring. The letterhead is just rotated, based on who I am contacting.

I enjoy the comments I get on my unique letterhead and business cards. I even got one job from a client who was impressed with my “money saving skills.” I have used free business cards and discount letterhead for years. This has been my business splurge which has paid off.

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